![]() ![]() ![]() ![]() The results show that users' use of short video platforms will have negative emotions and negative emotions will affect users' intention to continue to use short video platforms. Therefore, this study uses flow theory and illusion of control theory to construct a research hypothesis model and preliminarily confirms six influencing factors, and uses sequential mixed research method to conduct quantitative and qualitative research. This paper studies the negative effects and negative emotions of users caused by using short video platforms, as well as the users' intention to continue using the short video platform when they have negative emotions. While short videos bring a lot of information and happiness to users, they also occupy users' time and short videos gradually change people's living habits. ![]()
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